Advertising and Marketing

Marketing your business does not have to be expensive. It can be done inexpensively through some of the following resources. Additionally, Ray York, Entrepreneurship Specialist is available to assist with advertising and marketing strategies.

Social Media and Internet Marketing

Google My Business
This free platform from Google allows you to manage your business listing on Google, update pictures, hours and offers. Additionally, you are able to interact with clients through responding to reviews and delivering specialized offers to your customers.

Facebook Business Pages 
A business Facebook page can be instrumental in connecting with your consumer clients and promoting your business, offers and changes. They can be set up for free with step-by-step instructions included in the guide.

LinkedIn Business Pages
LinkedIn pages are helpful for connecting with future customers, employees and suppliers. Business pages are free, and easily customizable. Additionally, having a LinkedIn presence allows for insight into what other businesses within your industry are doing and network connections.

SBA Marketing Plan Guide
Creating a marketing plan allows for a groundwork of your businesses sales and marketing activities. The SBA Marketing Plan Guide can assist with how to increase the return on investment of your marketing.

Social Media Marketing Course
This free online course through the Small Business Administration explains social media outlets, how to create a unified social media presence, how to manage online reviews, how to manage web analytics and how to best design social media pages.